The journal · Field notes
Insights: trademark law, minus the jargon
Practical writing for founders and business owners in Gurgaon, how the system actually behaves, where applications actually fail, and what to do about it. New pieces monthly.
SEARCH · 6 MIN
How to do a trademark search in India before you file
A step-by-step walkthrough of the free IP India public search, wordmark, phonetic and Vienna modes, plus the market checks that catch what the register can’t.
READ →OBJECTIONS · 7 MIN
Section 9 vs Section 11: what your examination report actually means
The two objections behind almost every “Objected” status, distinctiveness under Section 9 and similarity under Section 11, decoded, with what a winning reply argues.
READ →STARTUPS · 6 MIN
Trademark registration for startups in Gurgaon: classes, costs and timing
When to file, which classes SaaS and D2C startups actually need, the ₹4,500 concessional fee, and the founder-name mistake investors’ lawyers always catch.
READ →BASICS · 4 MIN
™ vs ® vs SM: what you can legally use, and when
The three little symbols carry real legal weight in India, including one that’s an offence to misuse. The complete etiquette, in plain English.
READ →CLASSES · 6 MIN
Choosing the right trademark class: 10 Gurgaon business examples
A café, a SaaS startup, an apparel exporter, a clinic, a real-estate firm, ten real Gurgaon business shapes mapped to the classes they should actually file.
READ →PROCESS · 5 MIN
What happens after you file: every TM application status, explained
“Formalities Chk Pass”, “Marked for Exam”, “Objected”, “Accepted & Advertised”, the IP India status vocabulary translated into plain English, with what each stage asks of you.
READ →RENEWAL · 5 MIN
Trademark renewal in India: deadlines, the grace period, and restoration
Ten years pass faster than they sound. The renewal calendar, the 6-month surcharge window, restoration of removed marks, and why lapsed registrations attract predators.
READ →E-COMMERCE · 5 MIN
Amazon Brand Registry & trademarks: what Indian sellers need
Brand Registry is the difference between owning your listings and renting them. What Amazon actually requires, why a pending TM application usually suffices, and the class sellers should file.
READ →Certificate of good decisions · No. 2026-TMG
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